Develops and executes a global channel communications plan for our social channels, including LinkedIn, Facebook, YouTube and Twitter.
Recommend optimal account structures, technology platform(s)/improvements, tagging requirements supporting the deployment of social campaigns.
Responsible for developing content cadence, maintaining company social calendars and approval/publishing of content in social channels.
Ensure customer journey is maintained through recommendation of proper landing environments/experiences related to social campaigns. Work with digital team members to schedule/execute.
Oversee target audience development and execution of paid social activity – all channels.
Establish process for international region initiatives/publishing and connection with Company’s larger content strategy and brand messaging platform. Socialize across the organization and supervise compliance.
Develop and publish brand standards for copy/style, voice and imagery use across all channels, while managing compliance.
Deliver integrated reporting on channel health and business impacts, to drive decision-making. Make recommendations for campaign and creative optimizations. Establish goals and standards.
Manage assigned budget and any outside vendor relationships. Cultivate relationships with best-in-class digital marketing providers in the social space, and proactively raise opportunities to improve channel impact.
Responsible for testing strategies and implementation.
Liaise with regional teams to provide global visibility into company’s use of emerging and regional social platforms (YouKu, WeChat, etc)

Interface with corporate and regional marketing teams to provide support for targeted event messaging and integrated campaigns, and tactical activities when appropriate.

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